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DLD Websites (Duncan Ford Lincoln) believes that privacy is a cornerstone of our customer relationship. In operating our business, we strive to find methods to guard personal identity and information by promoting the use of fair information practices. We have created this privacy policy to demonstrate our firm commitment to privacy and to inform you of our practices concerning the collection and use of the information that you provide to us. Duncan Ford Lincoln / Potratz Partners Automotive Advertising may amend this policy from time to time. If we make any substantial changes in the way we use your personal information, we will post an announcement on our web site.

Duncan Ford Lincoln / DLD Websites complies with the requirements of Title V of the Gramm-Leach-Bliley Act, 15 U.S.C. §6801 through §6810 ("GLB Act"), and the Federal Trade Commission's implementing regulation, Regulation P, 16 C.F.R. Part 313 ("Regulation P"), in particular, as both related to the disclosure and protection of Non-Public Personal Information ("NPI") for customers with regard to the authorized distribution and intended use of customers' financial information to other parties. Duncan Ford Lincoln / DLD Websites will substantially comply with the GLB Act and Regulation P for all customer NPI received, transferred or obtained from the use of this site or from a party.

Duncan Ford Lincoln / DLD Websites may collect and use personal information to respond to requests for our services or to provide information about our services that may be of value. Certain personal information Duncan Ford Lincoln / Potratz Partners Automotive Advertising collects may be publicly available via government records, telephone books, or other widely available media however we treat all information provided as non-public. Duncan Ford Lincoln / Potratz Partners Automotive Advertising collects personal information from a variety of sources, including:

  1. Application Information (Information provided from loan applications and other forms such as names, addresses, telephone numbers, birthday, social security numbers, level of family income, employer's name, and employer's address);
  2. Credit Reports (Information from consumer reporting agencies
  3. Correspondence (Information provided when communicating in writing, online or by phone with our customer service representatives); and
  4. Marketing partners and publicly available databases (We receive information from our marketing partners, e.g., financial institutions, auto dealerships and other businesses and public databases which we use to help us serve our customers).

We use information that we obtain to evaluate auto loan applications, locate an appropriate auto dealer and/or lender for you, in order to provide high quality service, prevent fraud and, with the customer's consent, inform customers of offers of other Duncan Ford Lincoln / DLD Websites services offered by third parties. We may also use this information to confirm a customer's identity when they call us to inquire about their account.



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